Tata DoCoMo Omnichannel Retail Platform

The existing system had problems such as retailers had to use SMS-based service to sell prepaid recharge. Card activation took 4-5 days or more (in some cases), which increases the customer acquisition cost. The customer service was also cumbersome as customers had to call the customer service center each time they faced an issue.

Main Outcomes of Our Solution

  • Decreased customer acquisition cost and an increased number of new connections per day (70%)
  • Improved customer experience, as retailers are able to provide instant service feedback
  • Retail partners are able to sell more with an integrated revenue dashboard and new offering updates

Benefits To The Client

  • Minimized costs and enhanced customer acquisition
  • Able to monitor each region and individual retailer business centrally and in real-time
  • Customer support is improved leading to a decrease in the number of ends customer query calls and retailers complains

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